Having a deep understanding of commercial cooking equipment and kitchenware business, we have successfully served the prosperous catering and hotel industries with our various series of products. Our famous brand name - Ellane® - has always stood for excellence, versatility, reliability, and durability.
With over 25 years of knowledge and experience in the specialised manufacturing, supplies, distribution and marketing, we strongly believe that the outstanding quality of our products results from well-qualified raw materials, fine workmanship of modelling equipments, advanced production lines, and talented staff.
As we are responding to the uniqueness of our customer requirements in this ever changing and truly dynamic market, we have welcomed an addition to our product line brand selection - Chefer® - focusing on exceptional quality and price.
We engage our customers for satisfaction through our service excellence. Our Ellane motto "Made for better living" combined with Chefer's "Deliver chef quality with exceptional price" have always been the message in every product we market. With excellent management and steady development of the markets, we have distributed many new innovative products to meet various demands of customers and succeed in the highly competitive domestic markets. By constantly collecting feedback from our highly-valued customers all over the country, we always guarantee our customers with a stable supply of high quality products, wherever or whenever needed.
To be the preferred and number one supplier for Indonesia's hospitality industry by excelling in customer service and consistently providing quality products all over Indonesia.
Our goal is to continuously source and supply hospitality products and services to hotel, catering, kitchen, restaurant and household that meet or exceed the expectation of our valued customers and partners. Through our core values, culture and expertise of every individual employee, we are uniquely positioned to provide best-in-class hospitality products and services to Indonesian market.
It has always been, and will always be, about quality. We are passionate about sourcing the finest hospitality products, distributing them with excellent after-sales service, and improving the lives of people who manufactured them. We care deeply about all of these; our work is never done.
Whenever we are engaged, we connect with, relate with, laugh with, and uplift the lives of our customers – even if just for a few moments. Sure, it starts with the promise of perfectly finished product and service, but our work goes far beyond that. It is really about human connection and relationship.
We can be called partners, because it is not about a job, it is our passion. Together, we embrace diversity to create trust where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard.
Our trademarks speak for themselves, to be the preferred supplier and way to succeed together. Through this, we are committed to improving customer experience and creating an environment that inherently enables employees, partners and communities to fully contribute in the pursuit of total customer enthusiasm.